Brand Identity, Print Design, Packaging, Art Direction
Creating a visual branding language for Ayushi Agarwal, a new fashion brand from India. They are an upcoming market with a new lifestyle of fashionable attire. It is all about great quality, minimalism, elegance, luxury, and feminine. Perfectly blended personalities of both Indian ethnic and western drapes with feminine sophistication. It is always about being simple, adaptable for any style.
We wanted to show the elegance with simplicity through the design. The typographic logo has been kept in mind by giving the brand its class with fashion illustrations to compliment the overall aesthetic. A combination of different fonts, gentle color palette keeping the nature and feminine qualities, usage of pastel images, elegant fashion illustrations make the whole look of the brand.