Mama Mia! pioneered the concept of gelato in India in 2005. It was created with one purpose in mind, to serve the most outstanding and no compromise creations to our customers. A purpose they uphold to this very day. Their products are made from the finest ingredients and are natural in every way. They prefer their product to do the talking.
The aim was to create social media assets for this gelato company by keeping it vibrant, playful, elegant, and fun, and creative. The graphic identity is kept playful with a pastel color palette based on the gelatos.