All I Can Be
Campaign, Branding and Identity, Packaging, Social Media, Art Direction, Illustrations
An awareness campaign that effectively brings the issue of Intimate Partner Violence (IPV). To create a proposal that will outline how IPV issues can be branded as a unified national cause and how the message to combat and seek solutions to stop these issues can be communicated to the public.
School, community, and media interventions can promote gender equality and prevent violence against women by challenging stereotypes that give men power over women.
Fictional characters are created for the campaign to promote the issue of IPV and to spread happiness through expression in young children by creating an awareness of this need within kids to realize their full range of tools when interacting. The campaign markets to parents, caregivers and teacher’s the importance of understanding emotions and responding productively to negative feelings and provide them a fun tool to teach kids that.